{
 "made": "2026-10-12",
 "what": "Counted audit of live pinterest.com search results: one logged-in personal account, desktop web, one evening, an automated background tab. Tiles are the first 14 to 19 result tiles the page had loaded about ten seconds after opening the search, not only the first screen. A declared sample of 26 queries, two per journey; it says nothing about other accounts, the app, other countries or other days.",
 "rows": [
  {
   "journey": "J01",
   "query": "fall wedding guest outfit",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 12,
   "without_link": 6
  },
  {
   "journey": "J01",
   "query": "winter work outfits",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 9,
   "without_link": 8
  },
  {
   "journey": "J02",
   "query": "small living room ideas",
   "tiles": 19,
   "sponsored": 6,
   "with_link": 10,
   "without_link": 8
  },
  {
   "journey": "J02",
   "query": "bathroom remodel ideas",
   "tiles": 19,
   "sponsored": 6,
   "with_link": 13,
   "without_link": 5
  },
  {
   "journey": "J03",
   "query": "easy weeknight dinner",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 17,
   "without_link": 1
  },
  {
   "journey": "J03",
   "query": "chicken thigh recipes",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 18,
   "without_link": 0
  },
  {
   "journey": "J04",
   "query": "fall nail ideas",
   "tiles": 17,
   "sponsored": 6,
   "with_link": 9,
   "without_link": 8
  },
  {
   "journey": "J04",
   "query": "short almond nails",
   "tiles": 17,
   "sponsored": 6,
   "with_link": 16,
   "without_link": 1
  },
  {
   "journey": "J05",
   "query": "shoulder length haircut",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 9,
   "without_link": 9
  },
  {
   "journey": "J05",
   "query": "wedding guest makeup",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 8,
   "without_link": 10
  },
  {
   "journey": "J06",
   "query": "halloween party ideas",
   "tiles": 19,
   "sponsored": 6,
   "with_link": 11,
   "without_link": 7
  },
  {
   "journey": "J06",
   "query": "thanksgiving table decor",
   "tiles": 19,
   "sponsored": 6,
   "with_link": 14,
   "without_link": 4
  },
  {
   "journey": "J08",
   "query": "crochet blanket pattern",
   "tiles": 19,
   "sponsored": 6,
   "with_link": 17,
   "without_link": 1
  },
  {
   "journey": "J08",
   "query": "diy bookshelf",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 10,
   "without_link": 8
  },
  {
   "journey": "J09",
   "query": "wedding centerpieces",
   "tiles": 17,
   "sponsored": 6,
   "with_link": 15,
   "without_link": 1
  },
  {
   "journey": "J09",
   "query": "wedding hairstyles",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 7,
   "without_link": 11
  },
  {
   "journey": "J10",
   "query": "lisbon itinerary",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 15,
   "without_link": 2
  },
  {
   "journey": "J10",
   "query": "things to do in tokyo",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 17,
   "without_link": 1
  },
  {
   "journey": "J11",
   "query": "nursery ideas",
   "tiles": 19,
   "sponsored": 5,
   "with_link": 6,
   "without_link": 12
  },
  {
   "journey": "J11",
   "query": "toddler activities",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 12,
   "without_link": 6
  },
  {
   "journey": "J12",
   "query": "small garden ideas",
   "tiles": 19,
   "sponsored": 6,
   "with_link": 13,
   "without_link": 5
  },
  {
   "journey": "J12",
   "query": "raised garden beds",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 17,
   "without_link": 0
  },
  {
   "journey": "J13",
   "query": "fine line tattoo",
   "tiles": 14,
   "sponsored": 6,
   "with_link": 10,
   "without_link": 4
  },
  {
   "journey": "J13",
   "query": "forearm tattoo men",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 15,
   "without_link": 3
  },
  {
   "journey": "J14",
   "query": "aesthetic wallpaper",
   "tiles": 18,
   "sponsored": 6,
   "with_link": 8,
   "without_link": 10
  },
  {
   "journey": "J14",
   "query": "vision board ideas",
   "tiles": 19,
   "sponsored": 6,
   "with_link": 6,
   "without_link": 12
  }
 ],
 "totals": {
  "queries": 26,
  "tiles": 469,
  "sponsored": 155,
  "sponsored_share": 0.33,
  "with_link": 314,
  "without_link": 143,
  "link_share_of_labelled": 0.687
 },
 "notes": [
  "Sponsored was read from the tile's visible label. The count was 6 on 25 of 26 queries, which looks like a fixed number of ad slots per page load, not a rate that varies with the topic.",
  "With and without link come from the page's own marker on each tile for whether the pin carries an outbound link. Sponsored tiles carry links, so the organic share with a link is lower than the figure shown.",
  "Two gift searches were dropped: on one pass every tile read as sponsored and on a second pass none did, so the reading was not stable.",
  "Advertisers seen most often across the sponsored tiles (hand tally from the captured names, approximate): Amazon, Temu, Disney+, Target, Etsy, Expedia, Lowe's, SHEIN, eBay."
 ],
 "destinations": {
  "what": "For four searches, the first six organic result tiles that carried a link were opened and the linked page was fetched and read by script, then judged by hand against one question: does the page give what the pin's title promised? 24 pins. A small, hand-judged sample from one account on one evening; five pages blocked the fetch and were judged from the address alone.",
  "rows": [
   {
    "query": "crochet blanket pattern",
    "pin_title": "28 Cozy Crochet Blanket Ideas (With Patterns)",
    "destination_host": "www.etsy.com",
    "fetched": false,
    "words": null,
    "delivers": false,
    "judgement": "no: a paid Etsy listing for one pattern, where the pin promised ideas with patterns (page not fetched: blocked)"
   },
   {
    "query": "crochet blanket pattern",
    "pin_title": "16 Star Stitch Crochet Blanket Patterns To Make",
    "destination_host": "cozycrochetclub.com",
    "fetched": true,
    "words": 9213,
    "delivers": true,
    "judgement": "yes: long roundup with stitch and row text"
   },
   {
    "query": "crochet blanket pattern",
    "pin_title": "70's Throw - A Free Crochet Pattern For Beginners",
    "destination_host": "cjdesignblog.com",
    "fetched": true,
    "words": 2160,
    "delivers": true,
    "judgement": "yes: a full free pattern"
   },
   {
    "query": "crochet blanket pattern",
    "pin_title": "Crochet Blanket Pattern - Free Crochet Blanket Idea",
    "destination_host": "docs.google.com",
    "fetched": true,
    "words": 57,
    "delivers": false,
    "judgement": "no: a 57-word Google Doc that points elsewhere"
   },
   {
    "query": "crochet blanket pattern",
    "pin_title": "22 Simple V Stitch Baby Blanket Ideas and Free Cluster Stitch",
    "destination_host": "cozycrochetclub.com",
    "fetched": true,
    "words": 10790,
    "delivers": true,
    "judgement": "yes: long roundup with stitch and row text"
   },
   {
    "query": "crochet blanket pattern",
    "pin_title": "Pin on Crochet Lap Blankets",
    "destination_host": "daisycottagedesigns.net",
    "fetched": true,
    "words": 1573,
    "delivers": true,
    "judgement": "yes: a tutorial"
   },
   {
    "query": "chicken thigh recipes",
    "pin_title": "Tasty Sweet Chili Chicken Thighs",
    "destination_host": "payhip.com",
    "fetched": false,
    "words": null,
    "delivers": false,
    "judgement": "no: a generic recipes page, not this dish (same page as another pin; not fetched: blocked)"
   },
   {
    "query": "chicken thigh recipes",
    "pin_title": "Mongolian Chicken Thighs (20-Minute, Better Than Takeout)",
    "destination_host": "whiskplate.com",
    "fetched": true,
    "words": 1118,
    "delivers": true,
    "judgement": "yes: recipe with ingredients and steps"
   },
   {
    "query": "chicken thigh recipes",
    "pin_title": "Creamy Oven Baked Chicken Thighs",
    "destination_host": "www.munchkintime.com",
    "fetched": false,
    "words": null,
    "delivers": true,
    "judgement": "yes, not checked: established recipe site, fetch blocked"
   },
   {
    "query": "chicken thigh recipes",
    "pin_title": "Honey Garlic Chicken Thighs",
    "destination_host": "www.kitchensanctuary.com",
    "fetched": false,
    "words": null,
    "delivers": true,
    "judgement": "yes, not checked: established recipe site, fetch blocked"
   },
   {
    "query": "chicken thigh recipes",
    "pin_title": "Skillet Bang Bang Chicken Thighs",
    "destination_host": "payhip.com",
    "fetched": false,
    "words": null,
    "delivers": false,
    "judgement": "no: a generic recipes page, not this dish (not fetched: blocked)"
   },
   {
    "query": "chicken thigh recipes",
    "pin_title": "Sticky Honey Garlic Chicken Thighs Recipe (Oven-Baked)",
    "destination_host": "onceachef.com",
    "fetched": true,
    "words": 1226,
    "delivers": true,
    "judgement": "yes: recipe with ingredients and steps"
   },
   {
    "query": "diy bookshelf",
    "pin_title": "DIY Wooden Bookshelf Plans for Beginners",
    "destination_host": "bubblerelief.com",
    "fetched": true,
    "words": 2927,
    "delivers": true,
    "judgement": "yes: step-by-step build"
   },
   {
    "query": "diy bookshelf",
    "pin_title": "DIY Bookshelf Build Under $50",
    "destination_host": "homedecortribe.com",
    "fetched": true,
    "words": 1426,
    "delivers": true,
    "judgement": "yes: step-by-step build"
   },
   {
    "query": "diy bookshelf",
    "pin_title": "Easy DIY Bookshelf Plans for Beginner Woodworkers",
    "destination_host": "woodworkingprojecthub.com",
    "fetched": true,
    "words": 729,
    "delivers": false,
    "judgement": "no: a general furniture-plans page, not this bookshelf"
   },
   {
    "query": "diy bookshelf",
    "pin_title": "28 DIY Bookshelf Ideas You Need To Try",
    "destination_host": "placeideal.com",
    "fetched": true,
    "words": 5908,
    "delivers": true,
    "judgement": "yes, as ideas: a list of 28 ideas, no instructions"
   },
   {
    "query": "diy bookshelf",
    "pin_title": "Pin on Decor",
    "destination_host": "www.infarrantlycreative.net",
    "fetched": true,
    "words": 5073,
    "delivers": true,
    "judgement": "yes: build with a cut list"
   },
   {
    "query": "diy bookshelf",
    "pin_title": "Pin on Is that Mines?",
    "destination_host": "www.facebook.com",
    "fetched": false,
    "words": null,
    "delivers": false,
    "judgement": "no: a Facebook reel"
   },
   {
    "query": "fall wedding guest outfit",
    "pin_title": "11 Fall Wedding Guest Looks With Heels 2026",
    "destination_host": "bestlovelybags.blogspot.com",
    "fetched": true,
    "words": 2215,
    "delivers": true,
    "judgement": "yes, as ideas: a list of looks"
   },
   {
    "query": "fall wedding guest outfit",
    "pin_title": "20+ Must-Try Fall Wedding Guest Looks",
    "destination_host": "www.vizaca.com",
    "fetched": true,
    "words": 894,
    "delivers": true,
    "judgement": "yes, as ideas: a list of looks"
   },
   {
    "query": "fall wedding guest outfit",
    "pin_title": "25 October Wedding Guest Dress Ideas",
    "destination_host": "vibranceandvibes.com",
    "fetched": true,
    "words": 2858,
    "delivers": true,
    "judgement": "yes, as ideas: a list of looks"
   },
   {
    "query": "fall wedding guest outfit",
    "pin_title": "21 Fall Wedding Guest Outfits for Women Over 50",
    "destination_host": "vhindinews.com",
    "fetched": true,
    "words": 2827,
    "delivers": true,
    "judgement": "yes, as ideas: a list of Amazon dresses"
   },
   {
    "query": "fall wedding guest outfit",
    "pin_title": "Quick 24 Stunning Fall Wedding Guest Outfits",
    "destination_host": "willtiptop.com",
    "fetched": true,
    "words": 4512,
    "delivers": true,
    "judgement": "yes, as ideas: a list of looks"
   },
   {
    "query": "fall wedding guest outfit",
    "pin_title": "Romantic fall wedding guest inspiration",
    "destination_host": "www.amazon.com",
    "fetched": true,
    "words": 1374,
    "delivers": false,
    "judgement": "no: an Amazon storefront page, not the outfit"
   }
  ],
  "totals": {
   "pins": 24,
   "delivers": 17,
   "share": 0.71,
   "instruction_searches": {
    "pins": 18,
    "delivers": 12
   }
  }
 }
}